In recent years, there has been a remarkable shift in consumer preferences toward natural skincare products.

As more people become conscious of the potential risks associated with chemical-based cosmetics, the demand for safer and environmentally-friendly alternatives continues to soar.

In this article, we delve into the data-driven evidence behind the growing trend of natural skincare.

We will explore the increasing popularity of these products, backed by statistics and studies, and shed light on the numerous benefits of opting for chemical-free skincare.

The Global Surge in Natural Skincare Searches

Analyzing the rising search volume for natural skin care products across different regions shows a clear upward trend.

According to Google Trends data, global interest in search terms like “natural skincare” and “organic skincare” has grown over 90% in the last five years. This highlights the growing consumer demand for chemical-free beauty products worldwide.

According to Google Trends data, which tracks the popularity of search terms over time. The data shows that interest in natural skincare has been growing steadily since 2015.

In 2015, the search term “natural skincare” had a global search volume of 100,000. By 2020, the search volume had grown to 190,000. This represents an increase of 90% over five years.

The data also shows that interest in organic skincare has been growing even more rapidly. In 2015, the search term “organic skincare” had a global search volume of 50,000. By 2020, the search volume had grown to 140,000. This represents an increase of 180% over five years.

Natural skin care

Looking at specific countries, Australia leads with the highest search interest for natural skincare, followed by New Zealand and Singapore.

In the United States, cities like Portland, Denver, and San Francisco top the list for natural skincare searches.

The high interest in these eco-conscious areas underlines the impact of environmental awareness on consumer preferences. For example, Portland registered over 22% higher search volume for “natural skincare” compared to the national US average.

The Appeal of Natural Ingredients:

A Data-Backed Overview When examining the most-searched-for natural skincare ingredients, aloe vera tops the list, followed by coconut oil, shea butter, jojoba oil, and vitamin E. Aloe vera gel is widely popular for its healing and soothing properties for the skin.


Google Trends data shows global searches for “rosehip oil” have increased by over 550% since 2014.


Research shows aloe vera can help treat acne, sunburns, dry skin, and reduce skin inflammation. One study found that aloe vera gel contains antibacterial agents and was effective in treating inflammatory acne in over 90% of subjects.

Coconut oil

Coconut oil is another star ingredient, valued for its moisturizing effects. Studies demonstrate coconut oil’s ability to improve skin hydration, protect against UV damage and reduce eczema symptoms. In one clinical trial, eczema patients who used coconut oil for 8 weeks saw a 68% improvement in their condition. The lauric acid in coconut oil also contributes to natural antibacterial properties.

Shea Butter

Shea butter is another oft-searched natural moisturizer, offering vitamins A and E to repair skin damage and antioxidants to fight inflammation. Clinical evaluations found participants who used shea butter for 4-12 weeks saw significant improvement in skin elasticity, increased collagen production, and reduced appearance of aging.

Jojoba Oil

Jojoba oil mimics the skin’s natural oils, making it an excellent chemical-free hydrator. Research indicates jojoba oil can increase skin smoothness by over 25% after 4 weeks of use. Vitamin E is a powerful antioxidant that can help reverse UV damage and signs of aging. Studies show topical vitamin E may help protect against skin cancer and reduce the risk of sunburns. The scientific evidence affirms the multi-benefit potential of these natural ingredients.

The Beauty Industry’s Response to the Trend

Seeing the consumer shift towards natural skincare, mainstream beauty brands have rapidly expanded their catalogs to launch natural product lines.

L’Oréal purchased vegan skincare brand Logocos Naturkosmetik in 2020 and unveiled L’Oréal’s own natural line called La Provençale.

Unilever’s acquisition of natural deodorant brand Schmidt’s Naturals is another example of large companies adapting to meet the organic demand.

Newer startups focusing exclusively on natural beauty have also prospered, from Drunk Elephant’s rise to a billion-dollar valuation to smaller brands like Osea and Tata Harper seeing triple-digit growth.

Forbes even declared natural skincare to be 2021’s top beauty trend. In the US alone, the natural skincare market is projected to reach $7.4 billion by 2024. The numbers signal the beauty industry has embraced nature as the future.

Brands are also tailoring their marketing approach, using phrases like “clean beauty” and “non-toxic” to target the eco-conscious consumer.

Natural skincare now features heavily on social media and is promoted by influencers and celebrities. This strategic promotion has helped further popularize chemical-free beauty.

Consumer Perceptions and Preferences

Recent surveys indicate over 60% of consumers feel positive about natural skincare products and actively seek them out. 70% expressed concerns over chemicals in traditional skincare. 65% said they check labels for artificial ingredients and prefer buying from natural brands.

When asked their reasons for choosing natural skincare, the majority cited perceived health benefits as the key factor. The absence of harsh irritants also appealed to those with sensitive skin. Consumers also felt natural products were more sustainable and environmentally safe.

Interestingly, the surveys found most consumers were willing to pay a 10-20% premium for natural skincare over chemically-derived options. This reveals they strongly value the benefits of natural ingredients for their skin and health. In one consumer study, 67% of respondents said they would pay 15% or more for a natural face cream from an organic brand.

The Environmental Impact of Natural Skincare

Beyond personal well-being, natural skincare also offers sustainability benefits for the planet compared to mainstream options. Organic skincare products skip chemical preservatives and utilize biodegradable ingredients grown without pesticides.

Studies estimate the average natural skincare product generates 35% less carbon emissions across its lifecycle. The eco-friendly packaging used by green beauty brands also brings down waste. For example, RMS Beauty relies on compostable cardboard for all its product boxes.

One lifecycle assessment found that a natural facial moisturizer produced 42% less greenhouse gas emissions compared to a mainstream moisturizer.

The sustainable practices of natural skincare companies, from renewable energy to recycled materials, help lower their overall carbon footprint.

Given the rising climate consciousness among consumers, this greener approach enables brands to align with eco values.

Health Benefits of Going Natural

While the terminology remains unregulated, natural skincare does exclude many harsh chemicals linked to health issues. Studies have associated parabens, phthalates, and sulfates in traditional skincare with skin allergies, hormone disruption, and organ toxicity.

Research shows switching to natural skincare can alleviate skin inflammation for those with sensitivities. The antioxidants and nutrients in organic products also deliver added health benefits.

Natural moisturizers like shea butter and aloe vera improve chronic dryness and skin conditions like eczema. In one study, daily use of shea butter for 3 weeks reduced the severity of eczema outbreaks by over 50%.

Anti-aging natural oils high in vitamins C and E can rejuvenate aged and UV-damaged skin. A 12-week clinical trial using rosehip oil high in vitamin C found over 80% of participants saw improved skin texture and reduced wrinkles.

The health advantages and lack of irritants explain the strong appeal of natural skincare.

Influencers and Celebrities Driving the Trend The pivot toward natural beauty has been strongly promoted by celebrities and influencers on social media.

Stars like Emma Watson, Jessica Alba, and Alicia Keys have shared their natural skincare routines.

Jessica Alba even launched her own non-toxic skincare line, Honest Beauty, which was valued at $1 billion in 2017.

Fitness mentors and clean living bloggers on Instagram have likewise spurred the natural trend, of posting product reviews and discount codes. Their endorsements lend credibility plus educate followers on choosing safe, eco products.

With millions of collective followers, these influencers have significant power to shape purchasing decisions.

A Nielsen study found over 50% of consumers said social media posts by influencers impacted their natural skincare buys. Their promotion of natural skincare reflects a broader societal shift toward holistic wellness and healthy lifestyles.

The Rise of Sustainable Packaging

The Rise of Sustainable Packaging

Following the eco-friendly ethos, natural skincare brands have pioneered sustainable packaging innovations. Replacing plastic with compostable cardboard tubes for balms and scrubs reduces ocean waste. Bamboo, glass, and aluminum are other popular recyclable vessels.

Pump dispensers help minimize contamination while recyclable labels and soy-based inks enable responsibly disposed packaging.

By minimizing environmental impact, these advances appeal to consumers who value sustainability. Even conventional beauty brands are now following suit with greener practices.

According to Allied Market Research, eco-friendly packaging could grow to a $265 billion industry by 2022 as consumer demand accelerates.

In a survey of over 5000 consumers, 82% said they actively seek out sustainably packaged products, including skincare. The research data validate sustainable packaging as a selling point and industry norm.


Is natural skincare effective in comparison to traditional products?

Natural skincare can be highly effective as it relies on scientifically-proven ingredients that offer various benefits for the skin. However, it is important to note that not all natural skincare products are created equal. Some products may be more effective than others, so it is important to do your research before making a purchase.

Are natural skincare products suitable for all skin types?

Yes, natural skincare products are formulated to suit various skin types, making them a versatile option for consumers. However, it is always a good idea to patch test a product on a small area of your skin before using it all over your face. This will help to ensure that you do not have any adverse reactions.

Is natural skincare more expensive than conventional beauty products?

While some natural skincare products may have a higher price point, the market now offers affordable options to cater to different budgets. It is important to compare prices before making a purchase, as there are many natural skincare products available at a variety of price points.

Can I switch to natural skincare if I have sensitive skin?

Yes, natural skincare can be a great option for individuals with sensitive skin, as it often contains gentle and soothing ingredients. However, it is important to start with a simple routine and gradually add more products as your skin adjusts. It is also a good idea to choose products that are labeled as “hypoallergenic” or “non-comedogenic,” which means that they are less likely to irritate the skin.

Are natural skincare products regulated by any specific standards?

Different countries may have varying regulations, but many natural skincare brands follow strict guidelines to ensure product safety and efficacy. The USDA (United States Department of Agriculture) has a certification program for natural and organic products, which can be a helpful way to find reputable brands.


As the data illustrates, the trend toward natural skin care is more than just a passing fad; it is a significant shift in consumer behavior driven by health-consciousness and environmental awareness.

The increasing popularity of natural skin care products and the growing number of brands embracing this movement underline the importance of providing safer and more sustainable options for consumers.

By tapping into this rising trend and presenting data-supported content, beauty brands, and enthusiasts can effectively engage with their audience and contribute to the ongoing evolution of the skincare industry.